The Brief:

The client required a company to be able to work with him in order to deliver very specific functionalities for his website.  He had a clear vision and needed a company to take the idea and transform it into a website that could deliver results.

The Fitness Website requirement, offering online programming, workouts and instructional videos for indoor rowing, skiing and cycling, focusing on the Concept 2 range of equipment.

Linked to bespoke program logic, customers have the ability to determine their athletic type, calculate heart rate, and pace and then select an appropriate program tailored to their individual targets, athletic ability and time/availability.

The Brief:

The Result:

Eye-catching website designed around the fitness industry.

The website has a subscription functionality that not only links to a secure payment portal but the functionality within the CMS manages levels of subscription thus what a user logged in is able to access.

The client provided the project team with a spreadsheet of functions, this was translated into bespoke software ‘Logic’.  This allows the following accurate functionalities:

  • Pace Calculator
  • Heart rate Calculator

The website creates training programmes for all those registered and logged in.

An extensive video library area showing the client’s fitness and training videos.


The CMS has been built around the client’s requirements.  The client has full control over the website and is able to make adjustments to the bespoke functionalities created via easy administration shortcuts.

Nerdy Stuff

Custom HTML5 coding and technology

Built-in Laravel framework

Bespoke program logic

Admin login to bespoke CMS

The Result:
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