Creating good content on your website is essential for keeping visitors interested so it makes sense to make that content timeless (evergreen content) which in turn should be part of your SEO strategy. By creating good content visitors will be more likely to refer back to your site, and better still share your content across various channels, thus making your website visible to more people who will then visit your website to read the content/article.
What Is Meant By Evergreen Content?
Evergreen content is content that is timeless, it will be fresh and factual long after the time it was published. Evergreen content will, of course, fluctuate in demand however the key is that no matter when a visitor lands on the content it is still relevant to the day it was published.
Topic Examples:
Evergreen:
- How-To Articles
- Testimonials
- Case Studies
- Checklists
- Videos
- Guides
- Tips
- FAQ’s
All of the above are good examples and hopefully, help you to understand what makes your content evergreen…. ask yourself what topic within your industry has longevity and is not time-specific? Once you have identified that get writing and keep track of your analytics to ensure that your content is keeping the expected interest.
Not Evergreen:
- News Articles
- Seasonal Articles
- Announcements (of any kind)
- Trending Articles
Non Evergreen Content is basically, any content which has a time-related factor tied to it such as daily news (specific to that day) or seasonal (Christmas, Easter, Spring Summer etc….).
Remember…Well written, useful content which is valuable to its reader will remain relevant and will continue to bring in traffic way past its published date!
Keep It Updated
The content you have created may be termed evergreen, however, any content created on a website should be checked and updated a few times a year, this could be because prices and regulations change. Keeping on top of all your content allows Google and other search engines via their algorithms to know that your content is looked after and fresh, thus more appealing to show than a stale piece of content which has been left to fester.
Examples of Evergreen Content On Our Website?
You may find the following useful-
If you are struggling with content for your website get in touch, we have a team of creative writers, who are very SEO savvy and are creating optimised content for a number of clients… why not join them?